presentation copy

Presentation copy of the author's first book, inscribed by the author in blue ink on the front free endpaper: 'For Joan Rosengren / from Marshall McLuhan'.

Treating newspapers, comics, and advertisements as poetic texts, McLuhan shows how sex was first used to sell industrial hardware, how Orphan Annie still keeps the world on track, and how an Arabian Nights wonderland of mass entertainment and suggestion makes information irrelevant, and sends us to bed at night too dazed to question whether we're happy or not.

First edition, first impression, inscribed by the author; 4to; b&w illustrations throughout, some age-toning to text block, else unmarked internally; publisher's black cloth, titles to spine and upper cover in white, some rubbing to extremities, in the original unclipped dustjacket, a couple of closed tears to front panel, rubbing and creasing to corners and extremities, else very good.